This also leads to the fact, that the targetted audience for the car advertisements keeps growing and this way of marketing becomes more popular. With the development of new technologies, the quality of the advertisements itself is improving as well and makes the message more readable for the end user. There are a few advantages of having an ad on someone’s vehicle. Usually it stands out from a crowd of autos, which makes everyone around curious and take note of the message. It is shown to the masses during the course of an entire day, and also to all classes of society. Often the actual advertisement is something memorable and simple, and any letters are usually printed in rather large font so they are visible from 5 to 10 yards. The words in the message itself are usually short and few, so they can be read in an instant by a passing by fellow driver or a pedestrian.

The main disadvantage of the car advertisements is their broad exposure. So unless you are a nation-wide chain with an extensive selection of products, it may not be worth for you to spend your budget on this kind of marketing.